Tips to Buy a Mazda on Black Friday

Black Friday is a great day for deals. Car shopping is no different. When you’re looking to buy a Mazda, it can be beneficial to go the day after Thanksgiving. However, there are some tips to follow to be sure you’re getting the best possible deal.


Know When the Dealers are Struggling

During the summer months, new model cars come out. This means that dealerships are getting all of the business that they need. In the fall, they start to struggle. This is good news for you when you are looking for deals. Dealerships are more likely to lower their prices in order to make a sale in the month of November, so you can save big when you buy a Mazda at this time.

Early November is when you will see a lot of dealerships begin advertising. You may see advertisements delivered in your mailbox and, also, a lot more commercials on TV. The dealers are struggling, and they are ready to make it worth your while to purchase a new car.

Explore the Incentives (and Why)



Many dealerships are going to provide incentives to get you to buy. It’s important to know what these incentives are and how they are going to help you. Ultimately, all of these are ways to get money off of the MSRP (manufacturer suggested retail price).

Often, you aren’t going to get an incentive simply for walking into the dealership and buy a Mazda of your choice. Instead, it may be on vehicles that they cannot move off of the dealership. If they have been in inventory for too long, you may see more incentives. This includes some of the 2018 model year vehicles because, now, people are buying the 2019 ones.

Specific models may have more incentives than others. For example, SUVs are in high demand. This means that you may be more likely to see incentives on mid-size sedans.

If you are open to various models, it can lead to better deals for you.

Read the Fine Print on Ads

There is always going to be fine print on the advertisements that you see. Some of the deals may apply specifically to one trim level or another. They may also limit the incentives to the vehicles that are on their lot. What this means is that if you want a red CX-5, for example, and they don’t have one on the lot, you’re probably not going to get the deal you were hoping for.

There are likely going to be giveaways at the dealership. This could be a free tablet, a flat screen TV, or even a gift card. While these can certainly sweeten the deal, you aren’t getting them for free. Ultimately, you are going to pay for them in one way or another.

Be sure to read through the fine print to determine how you are going to get these things. You may have to purchase a specific vehicle or finance to specific terms. You certainly don’t want to go in demanding a particular giveaway only to find out that you’re not eligible. The fine print will be found on all of the advertisements, so read over everything carefully.

Prepare Yourself for Crowds

Particularly when you decide to go car shopping on Black Friday, get ready for some crowds. Just as you want to get the best deal, so does everyone else. The more you can do ahead of time, the better. Be prepared to spend more time at the dealership than normal simply because the staff will only be able to serve a certain number of people at a time.

It’s always a good idea to test drive a vehicle before you buy it. Since there are likely going to be crowds at the dealership, consider going in a few days before Friday so that you can take the vehicle of your choosing out on the road. Otherwise, you may have to wait behind several people who are going to take the same vehicle out.

Do Your Homework

It’s a good idea to do some homework ahead of time. This includes looking at the various deals that are available prior to Black Friday. You may want to request a quote from the dealership a week or two before you go.

You can also visit the dealership website in order to explore the inventory. Often, this is updated regularly so that you can see what models and model years are available. If you don’t see the vehicle that you want to get, it may be advantageous to drive to another dealership so that you can get what you want.

Sort Out Financing

You should plan on making it as easy as possible to get in and out on Friday. Many dealerships will offer pre-approval on their websites. This will save you a step at the dealership. You may also want to take a good look at your budget to decide how much you can afford so that it’s easier to know whether you can afford the deal that is being offered to you.

Ultimately, it comes down to doing research before you get to the dealership. All sorts of websites can be used, including the website of the dealership you are thinking of going to. Once you get to the dealer, identify the vehicle you are interested in, and ask for the best price immediately.